By purpose

Business Plan for a UK Visa Application

A business plan submitted with a visa application is read by someone deciding whether to put their name to your business. That is a different reader from a bank, and a much less forgiving one: they are assessing whether the idea is genuinely new, whether it can support you, and whether it can grow. This page covers what that assessment looks for, and where applications usually come apart.

Clive Unitt FCA, founder of SquarePlan Written by Clive Unitt FCA, Founder & Chartered Accountant

What an assessor is actually looking for

The Innovator Founder route turns on three criteria, and an endorsing body has to be satisfied on all three before it will endorse. Other routes ask different questions, but the underlying test is the same: is this a real business, run by someone who can run it.

  • Innovation — is it genuinely different. Not "a good business", but an original idea meeting a new or existing market need in a way that is not already being served. This is where most plans fail, and they fail for a recognisable reason: they describe a competent version of something that already exists. You have to be specific about what is different and why that difference matters to a customer.
  • Viability — can it actually support you. Realistic, achievable projections, and the skills and experience to deliver them. An assessor is checking that the plan is not aspirational arithmetic: that the revenue is reachable with the resources described, and that your background makes you a plausible person to reach it.
  • Scalability — is there growth in it. Evidence of structured planning and potential for job creation and national or international growth. A business that could only ever support its founder is a job, not a scalable venture, and the route is not designed for it.
  • Whether the numbers survive questioning. Endorsing bodies interview. Whatever is in the plan, you will be asked to justify out loud, without the document in front of you. Figures somebody else invented are extremely hard to defend in that room, which is why the projections have to be built from assumptions you actually hold.

What the application costs to prepare

The plan itself is a small part of what a visa application costs, but it is the part that determines whether the rest of the money was worth spending. Figures below are indicative and change — check the current fees on GOV.UK before budgeting.

Cost Typical range What drives it
Business plan and financial projections From £499 What SquarePlan charges to write the plan and build the forecasts.
Endorsing body fee Varies by body Set by each approved endorsing body, and usually payable whether or not you are endorsed.
Home Office application fee See GOV.UK Differs by route and by whether you apply from inside or outside the UK.
Immigration Health Surcharge See GOV.UK Charged per year of leave, per person, and payable up front.
Sponsor licence, where the route needs one See GOV.UK Applies to Expansion Worker and to sponsoring employees, including yourself in some structures.

Endorsement fees, Home Office fees and the Immigration Health Surcharge are all set independently and revised regularly. Treat every figure here as a starting point for your own research rather than a quote.

The figures an assessor checks

An endorsing body reads the plan to answer three questions about the business, and every one of them comes down to numbers you can defend. These are the figures that carry the weight.

Monthly cash runway

Positive at every month

The single most common weakness. A forecast that only balances annually hides the months where the business runs out of money, and an assessor who finds one has found a reason to decline.
Revenue per customer, and where it comes from

Sourced, not assumed

Every price and volume assumption needs a stated basis. "£450 a month, matching what comparable services charge" is assessable. A number with nothing behind it is not.
Job creation

Stated with timing

Scalability is judged partly on employment. Say how many roles, doing what, and in which month the cash flow can afford them — that last part is what makes it credible rather than a promise.
Break-even point

Identified and defensible

The month the business covers its costs. If it is late, that is not automatically fatal, but it has to be explained and funded through to that point.

Which route the plan is supporting

Which route you are applying under changes what the plan has to prove. These are the ones that most often need a business plan behind them. Immigration rules change, so confirm the current requirements on GOV.UK or with a qualified adviser before relying on anything here.

Innovator Founder
For founders setting up a new business in the UK. Requires endorsement from an approved endorsing body, which assesses the business against innovation, viability and scalability. The plan is the primary document in that assessment.
Expansion Worker (Global Business Mobility)
For an established overseas business opening a UK branch or subsidiary. The plan supports the case that the UK operation is genuine, funded and has somewhere to go.
Sponsor licence applications
Where a UK business applies to sponsor workers, the Home Office needs to be satisfied the business is genuine and operating lawfully. A plan and financials are commonly part of that evidence, particularly for a newly formed company.
Where a plan is not the answer
Some routes do not call for a business plan at all. If you are on one of those, a plan will not strengthen the application, and anyone selling you one for it is selling you something you do not need.

The plan is read by someone putting their name to you

A bank lends against a repayment. An endorsing body does something more exposed: it tells the Home Office that this business meets a standard, and its own status depends on getting those judgements right. That changes how the document is read. A lender is asking whether the numbers work. An assessor is asking whether the business is real, whether it is genuinely new, and whether the person in front of them can build it.

Which means the plan has to survive being questioned rather than simply being submitted. Most endorsement processes include an interview, and the plan is the agenda for it.

Innovation is where applications come apart

Of the three criteria, innovation is the one that refuses the most applications, and almost always for the same reason: the plan describes a well-run version of a business that already exists. A better agency. A more responsive cleaning company. A café with a stronger concept. These are legitimate businesses and they are not what the route is for.

Being specific is the whole job. What does this do that customers cannot currently get, and from whom can they currently not get it. If the answer is “we will do it better”, the plan needs reworking before it is worth submitting — and it is considerably cheaper to discover that while writing it than after paying an endorsement fee.

Projections you can defend out loud

The interview is where invented numbers fail. An assessor will pick a figure from the plan and ask where it came from, and the honest answer has to be available immediately. Not “the model produces that” — where the input came from, and why it is reasonable.

That is why the financial work on these plans starts with the assumptions rather than the spreadsheet. Every driving number gets a source: a competitor’s published price, a rate you have actually been paid, a conversion figure from an account you can open in front of someone. Once those are settled the forecasts follow, and you can answer for all of them because you chose them.

What we do, and what we do not

We write the plan and build the financial projections. We work through the assumptions with you first, which is usually where the useful conversation happens, and we amend in response to assessor feedback.

We do not advise on immigration. Which route fits your circumstances, what evidence the application needs, how to complete it — that is regulated advice and it has to come from someone qualified to give it. Plenty of clients come to us with an adviser already engaged, and that works well: they handle the application, we handle the document it rests on.

How the business is being funded

An assessor wants to see that the business is funded to the point where it can stand on its own, and that the money is real.

Your own funds
The most straightforward, and the easiest to evidence. Show the amount, where it is held and when it becomes available to the business.
Third-party investment
Named, with the terms and the stage at which it lands. Investment that is conditional on the visa being granted should be described as exactly that rather than presented as secured.
Revenue funding the growth
Where the plan expects trading income to fund expansion, the cash flow has to show it arriving before it is spent. This is the assumption most often taken on trust in a draft and most often challenged at interview.

Frequently asked questions

How long does a visa business plan take to write?
Between 48 hours and four weeks, depending almost entirely on how much of the detail you already have. If your market research, pricing and funding position are settled, it moves quickly. If the business is still taking shape, the plan takes as long as the thinking does.
Will a business plan get my visa approved?
No, and be wary of anyone who says otherwise. The plan is one piece of evidence in an application decided on criteria that include your background, your funds and your English language ability. A good plan removes one reason to refuse; it cannot remove the others.
Can I use business plan software for a visa application?
You can, and for a straightforward case it may be enough. But endorsing bodies interview, and the plans that survive that conversation tend to be the ones written with someone who pushed back on the assumptions first. That is what the writing service is for.
Do you give immigration advice?
No. We write the business plan and build the financial projections. Advice on which route to apply under, and on the application itself, has to come from a qualified immigration adviser — it is a regulated activity and we are not regulated to provide it.
What happens if the endorsing body asks for changes?
That is normal, and the plan is written expecting it. Amendments in response to assessor feedback are part of the work rather than a new job.

Have your for a visa application business plan written for you

A chartered accountant writes the plan, builds the financials and works with you until it is ready to submit. Tell us what you need and we will quote.

Clive Unitt FCA, founder of SquarePlan

Clive Unitt FCA

Founder & Chartered Accountant (FCA)

Clive is a Fellow of the Institute of Chartered Accountants in England and Wales and the founder of SquarePlan. He has spent over thirty years working with businesses from sole traders to multinational public companies.

He writes here about business planning, financial projections and the UK tax and funding questions that come with starting out.